Revenue and Marketing Alignment: Pillar Meeting
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This time with the Revenue and Marketing leadership teams is focused on identifying what needs to be done to achieve shared results. Every meeting starts with the metrics that drive the business forward and the bulk of the time is spent collaborating on how to continuously improve them.
Agenda
Standing agenda
Metrics that matter
Obstacles to target
Cross-functional issues and decisions needed
Weekly theme
Week 1: Retrospective
Week 2: Rotating based on identified priorities
Week 3: Pacing to target
Week 4: Forecast commit